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Campaign Overview |
| The More Fish Campaign is a five-year initiative launched by the National Fish and Wildlife Foundation to raise awareness and funding to protect, conserve and enhance the nation's fish populations and their habitat. From cutthroat trout and red snapper to small mouth bass and Eastern brook trout to Pacific salmon, the More Fish Campaign aims to improve aquatic habitat in rivers, lakes, reservoirs, estuaries, coastal and marine zones. |
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More Fish Conservation Spotlight
Bass Pro-NFWF Conservation Grants Program
Table Rock Lake Projects
The More Fish
Campaign program leverages Bass Pro funds raised through Evenings of
Conservation and other donations with the Foundation’s federal
funds and grantee matching funds. The partnership expanded in 2006 when
Bass Pro Shops made a five-year commitment to contribute $300,000 a year
towards Table Rock projects, and an additional $200,000 a year for to
support management of the Foundation’s fish habitat conservation
programs, with the Foundation and grantees matching an additional $1
million per year to leverage Bass Pro funds 2:1.
In fall 2006
and spring 2007, the Foundation Board approved the first three grants
for Table Rock Lake and its watershed. The first two grants were awarded
to the Missouri Department of Conservation for “Fish Habitat
Improvement in Table Rock Lake (MO) I and II”, which granted
$550,000 of the Bass Pro and NFWF funds, with $217,000 in matching
funds. The Foundation also approved a $50,000 NFWF- Bass Pro grant to
the Arkansas Fish and Game Commission with an $83,000 match for Table
Rock Lake and Tributary Habitat Improvement (AR) I . Each year, Bass
Pro, the Foundation and grantees expect to contribute $900,000 for Table
Rock projects for fish habitat improvement.
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Fish Conservation and the National Fish
Habitat Action Plan
According to recent
studies, the nation has lost 20 percent of our fish and aquatic
populations and nearly 40 percent of the nation's native fish
populations are in rapid decline. In 2006 the Foundation joined federal
and state agencies and other conservation organizations to establish the
National Fish Habitat Action Plan (Plan). The Plan will coordinate efforts on a national level to reverse
the losses in fish and aquatic species and habitat across the
U.S.
In conjunction with the creation of the Plan, the Foundation launched
the More Fish Campaign to help restore abundant and healthy populations
of fish and aquatic species to our nation’s waters. The
Foundation's More Fish Campaign complements and supports the National
Fish Habitat Action Plan by investing in on-the-ground projects
demonstrating innovative approaches to fish habitat conservation.
The need for a
comprehensive campaign is acute. Fifty percent of the nation's waterways
are impaired and over 40 percent of the fish and aquatic species in
the U.S. are
in decline or threatened with extinction. The top contributing factor
for this decline is habitat degradation and loss.
The More Fish Campaign objectives include the following
priorities:
- Restore the nation's fish and other aquatic life to healthy and
thriving populations;
- Increase public awareness, access and stewardship;
- Protect, conserve and enhance the nation's rivers, lakes, estuaries,
bays and coastal waters;
- Work with conservation nonprofits, federal land and water management
agencies and state fish and game agencies to support the conservation of
fish and aquatic populations.
- Work with corporations, foundations,
individuals and others to raise additional financial resources to invest
in priority fisheries conservation projects.
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"We greatly appreciate the National Fish and
Wildlife Foundation's support for the National Fish Habitat Action Plan.
This effort will create a wonderful legacy for future
generations."
Dale Hall
Director U.S. Fish and Wildlife
Service
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What You Can Do:
- Get Involved - Volunteer with your local conservation group
or wildlife agency to help restore fishery habitat.
- Share the Experience – Introduce fishing and
boating to others to nurture an appreciation for our natural
resources.
- Give to the More Fish Campaign – Individuals
play a critical role by providing financial support to protect our
nation’s fish resources for future generations. Make
a donation to the More Fish Campaign.
- Become a Corporate Sponsor – Your company can
help lead this campaign to success. Contact Krystyna Wolniakowski at
503-417-8700 for information on becoming a More Fish sponsor.
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Contact:
Krystyna Wolniakowski
Director, Western Partnership Office
National Fish and Wildlife Foundation
Krystyna.Wolniakowski@nfwf.org
(503) 417-8700
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